Gabriel Alliende
General Manager Director Hotel´s

We provide just such a high quality in our both Director´s Hotels...

Despite a massive expansion in capacity over the last decade, Santiago’s hotels are riding high on a third year of high occupancy rates and rising visitor numbers, says Gabriel Alliende, manager of the Director chain of hotels.

He compares the last three years to the final years of the last decade before Chile was assaulted by the fall out of the Asian financial crisis and the global recession that followed the bursting of the dot-com bubble.

But the increased strength of the Chilean peso on international currency markets, a result of strong demand for the country’s commodity exports, especially copper, has put a cap one income from dollar-indexed room rates.

Against the Chilean currency, the value of the US dollar has fallen from 740 pesos to 530 pesos in just three years, implying 30% drop in income for the sector. But we have been able to resist and absorb the impact from this potential drop in revenue but increasing income from other services,” notes Alliende.

Particularly important has been the provision of spaces for meetings and business fairs as Santiago has developed into a major venue for international conferences, second behind Rio de Janeiro in South America.

Looking ahead, Alliende reckons the city’s hotels will need to adopt new technologies in order remain competitive.

New technologies allow management to receive information more rapidly, allowing more better market analysis.

And with competition growing ever more fierce between the hotels, hotels will have to encourage loyalty among their guests by personalising the attention.

“There’s nothing like arriving at a foreign hotel and being greeted by name,” Alliende explains.

With privileged locations on Carmencita, in the heart of the El Bosque business district, and on Vitacura Avenue, close to Santiago´s upmarket shopping area, the Director hotels aim to provide just such a high quality and personalised service to guests, he says.

And with occupancy rates averaging 75%, way above the average in the city, it sounds like the strategy is working.

The hotels can provide a range of services to visitors including international cuisine, meeting rooms, business centres, a pool and gym as well as safe and comfortable lodging.
Their relative proximity to Santiago’s new urban highways also means guests have easy access to the airport, the beach or wherever else they might need to go in Chile.

Hotel Director El Golf
Carmencita 45 , Santiago, Chile
Phone: +56 (2) 498 3000
Fax: +56 (2) 498 3010
Reservations: +56 (2) 498 3001

Hotel Director Vitacura
Vitacura 3600, Santiago, Chile
Phone +56 (2) 389 1900
Fax +56 (2) 246 0088