Chile: Open 365 days a year! That is the title I would love to give an international publicity campaign for our country, combining advertisements in the press, on television, on billboards and all the below-the-line elements.
We have to make Chile a country that people are talking about and ensure that all roads lead to Chile, its cities and its Cultural Heritage sites.
This means we have to play the game and open ourselves up to the world, making the intangible a priority: our four thousand kilometres at the end of the world, with an unimaginable diversity of climates, with incredible landscapes that stay in the memory and cities that open spaces for creation, four pleasant seasons, our mountains, our fjords and canals, our glaciers, the lakes and lagoons, our historic sites, the sea and snow right next to the capital Santiago, our national parks, our hot springs, our islands and archipelagos, our rural attractions, our volcanoes, Antarctica and the desert.
At the risk of sounding insistent, I fear that we have not been able to understand the true potential of the tourism industry in Chile and the necessary resources have not been found to promote its attractions, its native cuisine, its fishing sites, the variety of seafood offered by its long coasts and its remarkable wines.
| Trip Chile is an effective tool for achieving this purpose and is blazing a path that many others should follow in this magic and inspiring industry of invented emotions and moments. |
It is therefore imperative to invest in a strategic communication plan with all the characteristics and benefits that are implied in the application of real tourism marketing policy. Today Valparaiso, Chile’s main port, offers heritage hotels like Casa Thomas Somerscales, the one-time home of the noted English painter, its picturesque hills, almost unique in the world and the warmth of its inhabitants.
The potential figures for both internal and external tourism speak for themselves.
What is missing is real will on the part of our authorities and legislators to make reality the path taken by more developed countries: to make tourism of one of the most important revnues and a major supporter of Chile’s GDP.
In my previous column, I said that the tourism’s hour had arrived.
Today I ask that we agree the day, month and year in which tourism will come and that Chile opens its frontiers to the rest of the world.
I am willing to make myself available to whomever it corresponds to communicate these facts through my own small contribution to make this a reality as soon as possible.
Trip Chile is an effective tool for achieving this purpose and is blazing a path that many others should follow in this magic and inspiring industry of invented emotions and moments.
